by Gray Graham
One thing that really bothers me is how I keep seeing comments by technology journalists, bloggers, and writers about how X product is just so easy to use and how people really don't want choice they want the decision made for them. Is this really what the human race has come to be.
I would expect comments like this from the elderly grandmas of the world (no offense grandmas out there) but not from nerds and geeks in the industry for 20+ years. It was not that long ago when you had to have a decent grasp of programming and technology just to use a computer. Now supposedly everything is too hard.
I have gotten into a few lively discussions recently with said folks and their love of all things from the forbidden fruit company. All across the board I see things like it just works, it is so easy that my mother can use it, and you can buy nice fuzzy cases for it. Really?
Have you ever tried to have a factual intelligent conversation with someone that just loves Apples, or just loves Windows, or just loves Linux? There are few things that come to mind that are as painful (well a Canon vs Nikon debate with the occasional comment from a Pentax owner is just as bad, but that is a discussion for another day).
Now I know I have just been an observer of the tech industry for the past decades or so. I have keep abreast with what is going on, but I have not been an insider. I don't have friends that work at Apple, Google, or Microsoft. I don't get emails from their PR departments telling me about their new products. They don't cite my articles on their products on twitter. I don't have lunch with their executives.
No I am just a normal consumer with no brand loyalty. I examine products based on what they actually do and not what their marketing department says they do. I am more tech savvy than the average person so I am not going to say something is just too hard to do, especially when it is not or just my personal preference.
Keep in mind that tech journalist and bloggers generally live upper middle/upper class lives and probably can not even relate to the budgets that most Americans have to live. So what is an impulse purchase to them may be something that would keep your family from eating for a month.
Now what I am is a business man. I know in life there are rarely any coincidences. Where there is smoke there is fire or something causing the smoke. So when it comes to product reviews of any kind make sure you take the time to research the information given. We all do this when it comes to politics. Technology articles are no different and may cost you just as much money if you chose wrong or simply don't pay attention to what is going on.