by Gray Graham
If you are one of the few people that actually watch news about Windows Phone then you may have noticed something that basically shocked everyone in the industry. Microsoft basically wrote off their purchase of Nokia which was only 15 months ago.
That means that Microsoft has already done away with the employees, factories, and name that was Nokia to the tune of 7.6 billion. That was a pretty expensive experiment and may explain why Steve Ballmer is no longer running the company.
To say that Microsoft's mobile strategy has been a mess would be the understatement of the millenia. For some reason Microsoft the king of software companies has never understand mobile computing. I believe it probably was always due to a fear that mobile computing would one day take over desktop computing which is exactly what has happened.
Since Microsoft has never fully put their hearts into the mobile platform, they have never succeeded I the space. Sure they have made many serviceable attempts but all came off as half-hearted and no one wants to jump into a half-hearted system.
Compare Microsoft's efforts in mobile to Apple, Google, and Samsung. These companies have a passion for the mobile space and what it holds for the future beyond just something to make money. Everyone thought that Apple was crazy for getting into phones but they had a vision and a message for their customers. Everyone thought Google was crazy for getting into mobile but they have a desire for computing to reach the billions of people in the world.
Microsoft has never had this passion because in today's tech world Microsoft is a very old company that works like old companies do. For them it is always about profits and making a lot of money. Many people joke about how much money Microsoft has wasted in mobile but I am sure those amounts pale in comparison to how much they thought that they would lose in the PC market.
Instead of trying to foster a community of loyal supporters and users in the mobile space, Microsoft decided to sue everyone under the sun over their patents. It was the same strategy that Apple used on Samsung that backfired and allowed Android to really flourish.
People understand when companies are behaving like a bully and they tend to avoid those companies especially in the tech space where corporate responsibility is very important. This makes it a little hard to attract those customers when you are suing their favorite companies.
I am sure Microsoft is going to give it a decent effort to make another go of it with Windows 10 mobile but I am sure the decision has already been made to when that experiment will be over. After the failures of Windows Phone 7, Kin, Windows Phone 8, and Windows Phone 8.1, Windows mobile users probably feel completely used and abused and have moved on to either Android or iOS.
Windows 10 is a pretty nice looking and functioning OS and it is a shame it will never get a chance to shine but that is what happens when you make so many missteps in business. You rarely, if ever, get a second chance, and definitely not a sixth.