by Gray Graham
The majority of the people I know in the tech field have always been perplexed by the success of Apple. There is absolutely nothing amazing or ground breaking about their products from a tech point of view, but of course we know consumers don't buy things based on tech specs. As a marketing professional I know likes to tell me, most people buy things based on a value (real or imagined) a product brings to them.
So this is where Apple comes in. They make products that people want for reasons other than tech specs. Take the Apple iPad. There have been story after story about all the things that the iPad does badly and how it costs too much, yet more iPads have been sold over the first days since it has been released than the iPhone. Simply amazing. One lady even saved up pennies, literally, to buy one, well at least attempt to buy one.
Apple gets press that would sink most companies. They lost their new iPhone, they threatened Degeneres for making fun of the iPhone, and they prevented a handicapped Black woman from buying an iPad with cash because of their Credit or Debit card policy on purchases at the Apple Store. Did I mention that none of their devices run on Flash, which powers most of the video on the internet.
Yet absolutely none of these things have hurt Apple products or their sales. But it does seem like the wind is about to turn. It seems like the only thing that may stop Apple is their own popularity. There is nothing that rubs people the wrong way like going to a party and seeing everyone wearing the same dress that you have on? That is a killer to the coolness, unique hip factor, that is Apple. We have seen this happen with a lot of cool products, that became uncool when everyone else got them. I believe outside of the Apple faithful, people are starting to look around at the other offerings out there and that is mainly Google and their Android devices.
Over the first quarter Android sales passed Apple, which they disputed as being wrong. Seems like more people like having a choice of products to chose from and Android is giving that to them. HTC has released several phones that people are loving. I even read a blog from an Apple blogger who said the HTC Incredible was better than her iPhone, and that is not even factoring in the fact that she could actually use it to make calls.
Also this week Google, along with partners Sony, DISH and Logitech, released Google TV which turns your TV into a computer. Did I mention it works with Flash? So if you have a smartphone, desktop/notebook, and your TV turns into an computer what exactly would you need an iPad or tablet computer for. Time will tell if Google TV will be a success. Apple tried the same thing and failed (anyone remember Apple TV). Either way I see the iPhone going the way of the Razor.