by Gray Graham
A tablet at this point in time is a toy. Doesn’t matter if it is an iPad, Galaxy Tab 10.1, Eee Slate, TouchPad, or any of the other tablets about to hit the market. They are all toys. Research shows that people treat them as such because they are used for entertainment only, to relax on the couch and in bed. They are not used to do anything remotely productive. Are there people that do use them to work, sure, but the same can be said for Video games, baby dolls, and crayons and those are still toys. I mean a kite got this whole thing running many years ago.
Reports show that only around 17 million tablets have been sold around the world to date. Compare that with around 350 million Windows 7 computers that have been sold and you start to see why tablets really are a new fad. The Motorola Xoom and RIM Playbook have been recent failures. Windows tablets have been failures for years. Samsung’s Galaxy Tabs have had modest success. Dell has decided to skip the US market entirely for larger tablets because they do not think that the average Americans wants a tablet right now.
So that brings up why has Apple been able to sell the iPad when others have failed. Android has taken over the smartphone market so why haven’t they been able to do the same in the tablet market? Well Apple’s customers are a little different than others, for them Apple is a religion that produces magical products so their buying decisions are based on emotions and not on tech specs, price, or need of the product. (send all Apple hate email to email@example.com)
It would seem the overall American population has decided they do not need any type of tablet when they have a smartphone , a notebook and maybe even have a desktop at home. Why would they need a 3rd or 4th device that does nothing better than the other ones. I know I have been saying for awhile I want a smartbook, which the Chromebooks kinda are but I want something more in line with what Intel has planned which is really an ultra-thin netbook like the Macbook Air. I know I am not the typical computer user so my needs are going to be more than the average person, but at this point it seems as though everyone agrees with me that there is not a use for a tablet for the general population.
Time will tell if that stays true. RIM thought the iPhone was a toy too and we see how that turned out for them.