by Gray Graham
If you are into photography then you might have heard that Canon has just released a couple of cameras to shake up the photography world. They released no less than 4 cameras all aimed at different types of photographers.
Over the past couple of years, the photography world has been turned on its ear. All the old rules have changed and camera manufacturers have had to adjust. We now live in a world where the average person can't tell the difference between a photograph taken with an iPhone and one taken with a Hasselblad. The question then becomes how do you compete in such a world when you make traditional cameras?
Canon apparently has decided to continue the trend started with the 7D Mark II and make advanced cameras for different types of photographers. While consumers often want their devices to be a Swiss Army knife that is able to do everything, photographers on the other hand, want their cameras to be specialized tools. This is one of the reasons they buy all those lenses and what sets them apart from the average picture taking crowd.
While photography may be dead to the average person, it is still alive and well with those with discerning taste (insert those who spend a lot of money). So while the average person may think their iPhone takes pictures as well as a medium format camera, other more advance individuals understand that this is not the case. It is for these individuals that Canon is after with their introduction of the 5Ds and 5Dsr. These cameras are 50.3 mp beasts. To put that into perspective they have the same pixel count as a medium format camera like the Pentax 645Z.
The 5Ds and 5Dsr, are really just new takes on Canon's old philosophy. In the past they made cameras for pro photographers, but different types pro photographers. The needs of a studio and landscape photographer are going to be different than a sports and wildlife photographer. While cameras like the Canon 5D Mark III do both fairly well, there are other cameras that do each better. I am sure this is why they have gone the route they have with their recent DSLR cameras.
The Rebel T6i and T6s both follow this same model except they are geared to what used to be called enthusiasts and advanced amateurs. Canon's Rebel line-up has always been viewed as entry level cameras. It was for the person who wanted to take better photos than they could with a point and shoot. Even though they have all the controls to take great pictures, they were something that pros avoided. That all changed when Canon released the T2i. Suddenly you had people shooting weddings and filming movies with an entry level camera. Apparently the folks at Canon noticed this and decided to give the Rebel line a more professional feel. As it stands now one is going to be hard pressed to tell the difference between the T6s and the 70D. Which one do you buy?
Last but certainly not least is the M3 which is Canon's third attempt at a mirror-less camera. While Sony, Panasonic, Fuji, and Samsung have been coming out with mirrorless cameras for years, Canon has not been enthusiastic about them to say the least. They did not even sell the M2 in North America and only time will tell if the M3 makes it to our shores.
Are these offerings enough to revived the camera market? That is a question that will have to wait until we see some testing. I am sure there are many people waiting to do just that. Until then we can speculate and wait and see what Nikon, Sony, and others will do in response to the new offerings from Canon.