by Gray Graham
In business we know that there is no such thing as morality although we like to pretend that there should be. We forget that a business is not actually a human being but a legal entity created by human beings. Since this is the case we should not expect a business to operate by moral standards.
However, it is completely reasonable to expect a business, by proxy through its officers and employees to behave in an ethical manner in keeping with being members of their respective societies. It is in this vein that I make the case that it is not ethical to try and take advantage of your customers.
I know all too well for many people in business this goes completely against how they operate their business. I can not tell you the countless times I have been witness to a business owner contemplating taking advantage of their customers. In fact it has become so commonplace that customers actually expect and accept this behavior.
In today's world people are actually surprised when they are treated fairly by a business. How many times have you found yourself shocked when you actually saw a business give you a fair deal? This is an occurrence I see across social media frequently.
Businesses have spent years training their patrons to accept whatever they are given as service. While there are many consumers that reject these practices, very rarely do you see a large revolt against the business especially when they have a large loyal customer base.
This is why companies feel no qualms about quadrupling the price of products and services, leaving out needed hardware and accessories, selling sub-standard products at premium prices, and encouraging customers into agreements that are totally against their interests.
Is this really how a business should operate? While some companies get away with this behavior, eventually it leads to the downfall of the business. The companies that pride themselves on providing value to their customers are the ones that survive for the long-term.
Not only are their customers happy, but their employees are happy. While a business may not have any morality their employees definitely do. Many are conflicted by the business practices of their employer vs their personal moral standards. This is a conflict that is shown in the service that they provide to their customers.
So while it may seem like a good way to increase profits, pilfering your customers is a losing strategy in the long-run. It is better to provide your customers with products and services that have great value. Not only will you provide a valuable service to your community but you will lighten the hearts of everyone involved.